Study: My Understanding of Catalogs

Tips On How You Can Make Your Own Retail Catalog

A retail catalog is a well-established marketing tool that inspires consumers to shop at home or visit a store which and so making an effective, online or hard-copy catalog requires thorough planning, content management and production capabilities. First, approach the catalog as carefully as any element included in the retailer’s marketing effort then you can choose design elements and select merchandise that will burnish the company’s image, present concise, well-written descriptions that are informative, creative and scrupulously accurate and then you can follow a step-by-step approach to ensure the catalog is a powerful sales tool and a source of pride for the retailer.

First, determine basic details, including the size and format of the catalog, the products to be presented, the creative approach and a possible theme, such as a seasonal tie-in then establish a budget and timetable for the project, select a graphic designer, photographer, copy writers and an art director, arrange for printing and/or a digital presentation of the catalog and finally, develop cover concepts. Choose a representative selection if only a portion of the retailer’s merchandise can be included.

Have professional high-resolution photos taken from each item selected, using styling concepts that present the article in the best light and if apparel items are to be included, use models who are consistent with your targeted consumer demographic. Use file photos of the products or art furnished by the manufacturer for a more budget-conscious approach while including include a photo of the brick and mortar store and paying special attention to images slated for the front and back covers.

Aside from the descriptions for each item, other general information about the retailer and instructions on how to order products should also be written. The retailer’s marketing should be reflected by using a consistent editorial voice such as a catalog of novelty gift items that takes a playful, soft tone. To entice readers, aside from including non-product-related editorial copy such as recipes, the copy should briefly state the product’s key attributes and options available, such as sizes, colors or flavors.

Creating a page-by-page layout using a desktop publishing program, making final selections on content that reflect the retailer’s personality and engage the reader, incorporating the text and art in a manner that does not overwhelm the consumer, varying the sizes used for the entries and consulting catalog templates available online for inspiration, assigning an item number to each product and including an order form to facilitate easy ordering by mail or phone are all things that are left to do after all those stated above.